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Regis Hadiaris

Regis Hadiaris is an award-winning Internet marketer and experienced leader known for unconventional ideas and impressive results. He has 14 years of experience leading hundreds of successful Internet marketing programs and teams for the financial services, education, retail (e-commerce), automotive, tourism, and consumer products industries.

Posts

Dot Connector Blog

Profile

Regis Hadiaris

Leader of Leaders and Pursuer of WOW!
Internet | Duluth, Minnesota Area, US

Summary

Regis Hadiaris is an award-winning Internet marketer and experienced leader known for unconventional ideas and impressive results.

He has 12 years of experience leading hundreds of successful Internet marketing programs and teams for the financial, education, automotive, tourism, and consumer products industries.

Regis has a track record of achieving and exceeding marketing goals without spending additional money on advertising. Highly respected as a source of advice, Regis has been a standing-room only speaker at events like the eMetrics conference, published several articles on best practices for Internet marketing, and was featured in the book “The Persona Lifecycle – Keeping People in Mind Throughout Product Design.”

Dot Connector, Regis’ blog about leadership, productivity, and being successful at work, is recognized by the 9 Rules blog network as one of the best sources of independent content online. His ideas have received acclaim from companies such as Google and Hewlett Packard, as well as marketing experts like Mark Stevens, the bestselling author of the book, “Your Marketing Sucks.”
Specialties: 12 years of experience in leading online marketing projects and teams, with expertise in: direct response marketing, Regis' specific marketing expertise is in search engine marketing, social media, landing page optimization, A/B testing, multi-variable testing, web marketing analytics, online advertising, pay per click advertising, continuous user experience improvement, and piloting new technologies.

Experience

  • Sept 2007 - Present

    Creator / Dot Connector Blog

    Dot Connector, Regis’ blog about leadership, productivity, and being successful at work, is recognized by the 9 Rules blog network as one of the best sources of independent content online. His ideas have received acclaim from companies such as Google and Hewlett Packard, as well as marketing experts like Mark Stevens, the bestselling author of the book, “Your Marketing Sucks.”
  • Jun 2004 - Present

    Leader of Leaders and Pursuer of WOW! / Quicken Loans

    Regis is a founding member of the award-winning Web Marketing Team at Quicken Loans, the nation’s largest online mortgage lender. Currently, in his role as the “Leader of Leaders and Pursuer of WOW!” at Quicken Loans, Regis is responsible for two things: improving business using the website, and growing new leaders. While in this role, he has increased dramatically increased conversion rates and generated millions in incremental revenue, while mentoring over 30 new Internet marketing leaders.
  • Nov 2001 - Apr 2004

    Director, Client Services / The Collective

    Attained 100% customer retention rate by developing a solution-focused, service-first sales and customer service strategy. Lead teams through the development and implementation of Web Marketing solutions that increase conversion for Clients. Leverage Web Marketing knowledge and knowledge of the Client’s business model to provide long term vision for initiatives and a consistent flow of new ideas to increase marketing effectiveness. Lead a team of Business Development Executives, Account Directors, and Account Managers to sell and marketing solutions for Clients. Coached project team on aspects of creating and managing the project scope, timeline and budget; identifying and mitigating risks, as well as driving the completion of all project deliverables and milestones. Lead internal and outsourced teams of creative and technical developers. Implemented several internal projects to maximize productivity while minimizing overhead.
  • Jun 2000 - Nov 2001

    Product Manager, Cadillac.com and GMGoodwrench.com / Semaphore Partners

    Lead the day-to-day operations of the General Motors account, including responsibility for both Cadillac.com and GMGoodwrench.com. Managed a diverse portfolio of over 75 on-budget, on-time marketing and media projects annually, P&L responsibility for budgets in excess of $6M annually, and resource management for a multi-disciplinary team of over 30 people. Developed a client-focused, cross-functional planning process to define project strategies and educate clients. Developed project management processes and for managing projects, reviewing deliverables, integrating with partners and vendors, estimating, scheduling, resource utilization, and billing. Increased the company’s effective billable rate per hour 48%. Collaborated with department heads to develop accurate project scope, estimates, and schedules. Developed effective communication techniques for coordinating internal teams, executive management and clients. Lead and mentored a team of 10 product and project managers.
  • Jul 1999 - May 2000

    Director of Project Management / The Collective

    Lead the practice of project management by creating and implementing a structured development process and software development life cycle methodology for the firm’s projects. Developed tools and methods for defining requirements, estimating, and assuring quality. Negotiated strategic partnerships and integration agreements with other Internet technology providers to enhance the company’s services. Implemented a company-wide time tracking system to measure company profitability.
  • Jul 1998 - Jul 1999

    Project Manager / The Collective

    Consulted Fortune 500, Internet startup, and government organizations on the definition of business and technical requirements. Lead multiple, simultaneous B2C and B2B projects. Motivated and focused internal and external teams, and managed client communications. Delivered successful, on-time, on-budget projects by managing risk, allocating resources, and maintaining team productivity and morale in high-pressure situations. Developed project scope, including statements of work, project plans, work breakdown structures and task assignments.
  • Aug 1996 - Jul 1998

    Web Developer / The Collective

    Implemented innovative interface solutions using web-based technologies. Responsibilities included HTML, CSS, JavaScript, VBScript, application prototyping and web page design. Created and prepared Photoshop files for web delivery using graphic preparation tools and techniques. Created Flash movies to market and promote new products for clients.

Education

  • 1996 - 1998

    Western Michigan University - Haworth College of Business

    BBA in Finance
  • 1994 - 1996

    Grand Rapids Community College

    Associate in Arts in Business
    Activities: Delta Pi Alpha, top 2% of graduating class, 3.8 GPA, Grand Rapids Community College, 1995; Member, Phi Theta Kappa, National Honor Society, 1994.

  • Mona Shores High School

Additional information

Websites:
Personal Development Blog, Quicken Loans, Quicken Loans Blog
Honors:
Quicken Loans * Word of Mouth Marketing Association Case Study, Quizzle, 2008; Yahoo Answers “Knowledge Partner” Campaign, 2007 * Outstanding Achievement in Financial Services, Web Marketing Association, 2006 * Financial Services Standard of Excellence, Web Marketing Association, 2006 * W3 Silver Award from the International Academy of Visual Arts, 2006 * Best of the Web, Forbes Magazine, 2005 * Best Practice, presenting Financial Information Online, Forrester Research, 2005 * Marketing Employee of the Year Peer-nominated Finalist * Top 2% of All Employees Special Recognition * Certified Online Testing Professional Other Awards * Detroit Free Press Favorite, 2002, Michigan.org * Crain’s Detroit’s Top Websites in Michigan, 2002, Michigan.org * Best of the Web, Forbes, 2001; Top 5 Automotive Websites, Gomez, 2001; Escalade Viral Marketing Launch: Revolution Magazine Campaign of the Month, January 2001, Cadillac.com
Interests:
Direct Response Marketing, Interactive Marketing, Search Engine Marketing, Social Networking, Word of Mouth Marketing, Exploring Our National Parks, Backpacking, Curling, Fishing, Hunting, Playing Guitar, Fly Fishing, Cooking
Assoc.:
USA Hockey (Official)
Regis on LinkedIn